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A bespoke residential salon with a bespoke sectional sofa, sculptural centre table and a black crystal chandelier, opening onto a lake view
Bespoke Furniture — Dubai

Italian Artistry Meets Modern Manufacturing

Tailor-made furniture solutions and bespoke designs for luxury residential, commercial and retail spaces.

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FlorenStyle

Luxury custom Italian furniture and bespoke interior solutions, made in our own Dubai workshop.

Established in Dubai in 2012, FlorenStyle embodies the vision of master furniture maker Roberto Pascalli, who brings over four decades of traditional Italian craftsmanship honed across Italy, Serbia and Russia.

We manufacture for luxury residential villas, commercial offices, fine dining restaurants, hospitality and boutique retail — one-off bespoke pieces and full production runs alike, from a dedicated facility in Al Quoz.

Our story
Roberto Pascalli and the FlorenStyle workshop team examining a leather hide across the design table
Craft & Capability

Traditional Italian craft, backed by modern machinery

FlorenStyle was founded on meticulous detail, material integrity and innovative engineering. In practice that means bench craft and machinery working to the same tolerance — CNC routing and wood turning for precision, hands for everything precision cannot do.

The standard is set by Roberto Pascalli, who spent more than forty years learning it across Italy, Serbia and Russia before building this workshop around it.

  • Machining & Cutting

    CNC router cutting, wood turning and band saw precision cutting.

  • Finishing & Surface

    Spray booth painting, polishing, laminating and vacuum bed pressing.

  • Upholstery

    Custom leatherwork and fabric re-upholstery, cut and worked by hand.

  • Restoration

    Conservation and structural repair of existing furniture.

What We Make

Featured product categories

Every category below is made to order. Proportions, materials and finishes are drawn again for each commission — the design language is ours, the specification is yours.

  • The Stella sofa — a channel-tufted modular sofa in tan leather

    Seating & Sofas

    • Custom Armchairs
    • Sofas
    • Sofa-cum-beds
    • Bar Stools
    • Rocking Chairs
  • The Isotta media console — a lacquered cabinet with brass inlay and a matching oval centre table

    Tables & Storage

    • Dining Tables
    • Console Tables
    • Desks
    • Side Tables
    • Custom Cabinets
  • A hotel suite with a bespoke upholstered headboard, fitted joinery and a tailored bed runner

    Bedroom

    • Headboards
    • Bed Bases
    • Soft Furnishings

Selected pieces from our collections

  • The Alessia sofa — a low, deep-seated modular sofa in charcoal wool with a bronze-framed side table

    Alessia

    Modular Sofa

    Low, deep and quietly architectural.

  • The Camilla chair — a rounded swivel lounge chair in ochre bouclé

    Camilla

    Lounge Chair

    A single sculpted volume in bouclé.

  • The Stella sofa — a channel-tufted modular sofa in tan leather

    Stella

    Modular Sofa

    Channelled leather, formed over the frame.

  • The Isotta media console — a lacquered cabinet with brass inlay and a matching oval centre table

    Isotta

    Console & Table

    Lacquer and brass, set as a pair.

  • The Chiara chair — a sculpted armchair in saffron velvet on tapered brass legs

    Chiara

    Armchair

    Saffron velvet on tapered brass.

  • The Lucia sofa — a softly rounded three-seat sofa in ivory bouclé on solid timber feet

    Lucia

    Sofa

    Soft geometry in ivory bouclé.

Discuss a piece about a bespoke commission
Why FlorenStyle

What you get when you commission us

Three things define how we work — and they apply equally to a single armchair and a full retail fit-out.

  • Uncompromising Italian Craftsmanship

    Spearheaded by master artisans with decades of expertise, under a founder who has spent more than forty years at the bench.

  • Complete Customisation

    From a single bespoke one-off, through prototype sampling, to full production runs — all from the same workshop and to the same standard.

  • Architect & Designer Partnering

    Direct prototyping, material consultation and NDA-friendly project execution for designers working on their own concepts.

Manufacturing

Our own facility in Al Quoz, Dubai

Machining, upholstery, finishing and assembly all happen in one building. Nothing is subcontracted, so nothing is out of our hands — and no one else sets the standard your commission is held to.

The FlorenStyle production facility, with furniture frames in progress across the workshop floor

Sampled before it is made

Rapid sampling and prototyping come before production. You see the material, the joint and the finish in the flesh — and change your mind while changing it still costs nothing.

One-offs and production runs

A single bespoke piece and a large-scale production run pass through the same workshop and meet the same standard. Capacity scales; the specification does not move.

Roberto Pascalli, founder and master furniture maker at FlorenStyle, seated in the company workshop in Dubai
Our Founder

Roberto Pascalli

Founder & Master Furniture Maker

Roberto Pascalli is a master furniture maker with more than forty years of Italian craftsmanship behind him, honed across Italy, Serbia and Russia before he established FlorenStyle in Dubai in 2012.

He founded the company on three principles that still decide how every commission is made: meticulous detail, material integrity, and engineering that solves the problem rather than hiding it.

Read our story
The Process

Design. Build. Perfect.

Three stages, and no stage begins before the one before it is finished properly.

  1. The FlorenStyle team reviewing a veneered panel together on the workshop floor

    Design

    Send us a 3D model, a CAD or SketchUp file, a PDF or a sketch on paper. We translate it into something the workshop can build, advise on materials and finishes, and sample or prototype it before any production begins.

  2. A master upholsterer marking and cutting a full leather hide by hand on the cutting table

    Build

    Components are machined by CNC router, wood turning and band saw, then assembled by hand. Upholstery is cut and worked over the frame by our own upholsterers, in leather or cloth chosen with you.

  3. A FlorenStyle craftsman hand-spraying a lacquer finish onto a timber frame in the finishing bay

    Perfect

    Finishing happens in our own spray booth — painting, polishing, laminating and vacuum bed pressing. Then our team delivers to site and installs it, so the people fitting the piece are the people who made it.

Selected Work

Rooms we have furnished

Private residences, hotels, restaurants and commercial interiors — furnished, fitted and installed by our own team.

  • A lounge with a book-matched marble fireplace wall, twin lounge chairs and an arched floor lamp
    Private Luxury Villa Lounge seating and marble fireplace wall
  • A restaurant dining room with teal velvet banquettes, bronze mesh screens and bespoke dining chairs
    Fine Dining Restaurant Banquettes, dining chairs and bronze screens
  • Bespoke upholstered counter stools lined against a dramatic grey marble island
    Private Luxury Villa Bespoke counter seating in a marble kitchen
  • A hotel bar with a sculptural neon-lit back bar, blue modular seating and bespoke bar stools
    Hospitality Bar Modular lounge seating and bespoke bar stools
  • A dining room set against a book-matched marble wall, with a dark timber table and upholstered chairs
    Private Luxury Villa Dining table and upholstered chairs
  • A garden-themed restaurant with a suspended planted ceiling, rattan pendants and bespoke timber seating
    Fine Dining Restaurant Bespoke timber seating beneath a planted ceiling
  • A hotel suite with a bespoke upholstered headboard, fitted joinery and a tailored bed runner
    High-End Hospitality Upholstered headboard and fitted joinery
  • A rooftop restaurant with curved banquette seating and floor-to-ceiling windows onto the city skyline
    Boutique Retail & Dining Curved banquettes and loose dining seating
Begin a Commission

Let us make something that exists nowhere else.

Share your drawings, your dimensions, or simply the idea you have in mind. We will tell you honestly what it takes to make it.

Start a conversation